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Marketing Signs

18 Nov 15 - 01:30

Functions of Marketing Signs


In order to obtain full benefit from a sign, a merchant need to fully understand its importance for a business. A sign must be considered much more than just a way to mark a particular business/company. In order for the independent merchant to fully realize the potential earnings of signage, he or she m you need to know that signs are a way of marketing for our trade. A sign is an identification of your business to mark its location, a medium to convey your message to your customers and a tool to develop an image of your company. Above all, a sign should be adequate enough to communicate your services to your customers.


Functions of Signage


For its multiple functions, a Sign is worth investing a good amount of money. Basically it performs two main functions for your business.
1.    Attract new customers
2.    Mark your Business

Attract New Customers

According to research, 85% of your customers are those who live within a few miles of your office/shop. But annually, about 18% of people in a locality change their residence. So attracting new customers is always a challenging task for your business because you annually lose a good number of customers and are needed to be replaced by new customers who are coming to reside in your locality.

If you just want to sustain the level of business development you have reached, existing customers may prove to be enough. But usually this is not the case. Everyone want to reach the heights and is never satisfied with existing position. So in order to grow your business, you always need new customers and a quick, easy and cheap way to address this challenge is to go for sign supply.


Mark the Business


Your business is a huge success when it is first one to come into the customers mind when they need to purchase the kind of product/services you offer in your company/shop. As mentioned earlier, 85% of your customers are local residents you they almost pass by your shop 50-6- times a day while going and coming back from work/school/market. So your designed must be attractive enough to grab their attention whenever they pass by. This reminds them of your products and bring them to you when they need to purchase them. This is how a sign works to build awareness about your brand. So it is vital to make sure that sign supply is one of important business development strategies in our company.


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