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![]() ![]() Marketing Signs18 Nov 15 - 01:30 Functions of Marketing SignsIn order to obtain full benefit from a sign, a merchant need to fully understand its importance for a business. A sign must be considered much more than just a way to mark a particular business/company. In order for the independent merchant to fully realize the potential earnings of signage, he or she m you need to know that signs are a way of marketing for our trade. A sign is an identification of your business to mark its location, a medium to convey your message to your customers and a tool to develop an image of your company. Above all, a sign should be adequate enough to communicate your services to your customers. ![]()
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